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Web 1.0 – Internet of Information

It is hard to remember a time before the internet, but it’s actually only 30 years old. Originally, the internet allowed us to share research among academics and governments. It basically functioned as a huge library. At its genesis in the 90s, the internet was also referred to as the “Information Web” because it allowed users to access research materials. It even enabled us to contact anyone through email.

Internet of Interaction

In 2004, Facebook and YouTube revolutionized the web with the concept of user-generated content. Now everyone with an internet connection could not only just consume, but also actively publish their own web content. The internet became democratized, and Web 2.0 was born.

Cat videos and influencers aside, this iteration of the web brought significant consequences. It enabled users to form communities around a central idea, and then mobilize themselves en masse.

For instance, the Arab Spring movement is the ultimate example of this scenario. Social media played a significant role in facilitating communication among the participants of this movement and allowed them to form a large community. Small individuals created something big enough to challenge large power structures. All because of social media. Isn’t that amazing?

So in a sense, Web 2.0 has given human beings a level of organizational power we’ve never had before. But it has cost us dearly too.

You Don’t Own Anything

Our entire experience on Web 2.0 depends on central entities giving us access to their platform. And that access can be cut off at any time. Imagine trying to access your social media account, but the platform decides to cut you off. All your photos, content, and network are suddenly gone. If the control of your content is defined by someone else, it’s not really your own content anymore.